The Minimalist Entrepreneur: How Great Founders Do More With Less by Sahil Lavingia

Author:Sahil Lavingia [Lavingia, Sahil]
Language: eng
Format: epub
Tags: Business & Economics, Entrepreneurship, Small Business, Development, Sustainable Development, Organizational Development, General, Strategic Planning
ISBN: 9780593192399
Google: V0kxEAAAQBAJ
Amazon: 0593192397
Publisher: Portfolio
Published: 2021-10-25T22:00:00+00:00

How to Get Started on Social Media

ο Create an account. One is your personal account (you, the human) and one is your business account (you, the business).

My accounts are my own (@shl) and Gumroad’s (@gumroad). My personal account’s goal is to encourage more people to start businesses. If you’re reading this book, that’s probably not surprising to you. Gumroad’s goal is to inspire people to become creators, on Gumroad or otherwise. There’s a subtle difference—creators and business owners are separate identities, but the fundamental questions are the same: Who is your audience, what do they want out of their life, and how can you help them achieve their goals?

Too many people think their business account is enough. No, it’s not. People don’t care about your business and its success, they care about you and your struggles.

ο Don’t share what you ate for lunch. Status updates about your life and your business are fine, but they won’t grow your audience. The days of discussing meals on social media are over, even on your personal account. Your goal now is to expand your reach and to provide the most value to strangers who find you on the internet.

ο Be authentic. Social media is about ideas, not people. Be yourself, but focus on acting out a set of core values. What did you learn? What conversation did you have? Your job here is to give, not ask. Remember: This is not about selling.

Your business account should be similar to your personal one, because they’re both you, and both should be about ideas so that you’re constantly giving value out for free. It may feel weird that you’re not talking about a new customer case study or a new feature you’ve launched. You can do that too, occasionally. But the truth is, your audience doesn’t care. They want to lose weight, laugh, be entertained, get smarter, spend time with loved ones, go home on time, sleep adequately, eat good food, be happy. Help them do that.

ο Build in public. In chapter 2, I talked about community and sharing what you were learning in the process of becoming part of a like-minded group of people who share the same interests. Now it’s time to take that a bit further on behalf of your business. Not only should you share what you learn to maintain your ties to your community, but you should also be building your business in public and sharing that process with your customers.

You don’t have to be a genius or pretend to be a genius, you just need to be a step ahead of your audience in at least one thing.

ο Trust the feedback loop. Start sharing, and you will soon find out what works and what doesn’t. The brilliance of social media is the instant response (or lack of response) you get from your followers. As your audience grows, you will collect more data so that every day you can look back at what worked, what didn’t work, and examine why.

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